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消费者行为2026-06-01
12 分钟
中国各世代的健康消费
Wellness Consumption Across Generations in China
从Z世代的轻量化情绪表达到银发族的功能预防，中国不同世代对Wellness的理解和实践存在显著差异，品牌需针对不同人群设计差异化进入路径。
From Gen Z lightweight emotional expression to silver generation functional prevention, different generations in China show distinct Wellness understanding and practices.
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