About HY NEXUS
关于泓玥纬度
泓玥纬度是一家立足中国、具有国际视野的研究与战略咨询机构，聚焦生活方式、健康与学习领域。
A research and strategic consultancy based in China with an international perspective, focusing on lifestyle, health, and learning sectors.
我们通过市场研究与消费者洞察，支持企业的品牌定位、产品服务创新及市场适配。从理解需求、确定方向，到形成具体建议，我们帮助客户明确服务谁、提供什么价值，以及如何通过产品、表达和体验实现这一价值。
Through market research and consumer insights, we support brand positioning, product and service innovation, and market adaptation. From understanding needs to forming actionable recommendations, we help clients clarify who they serve, what value they deliver, and how to realize it through product, expression, and experience.
项目由创始人直接参与问题定义、关键分析与最终建议，并根据项目需要组织专业协作。
Projects are directly led by the founder in problem definition, key analysis, and final recommendations, with professional collaboration organized as needed.
Founder
创始人
胡钰琬
HU YUWAN
泓玥纬度 创始人
Founder, HY NEXUS
胡钰琬拥有十余年市场研究与品牌策略相关经验。她的项目经历涵盖美容个护、时尚奢侈品、食品饮料及教育等领域，工作内容包括消费者洞察、市场分析与品牌定位。
HU YUWAN has over a decade of experience in market research and brand strategy. Her project experience spans beauty and personal care, fashion and luxury, food and beverage, and education sectors.
在过往任职期间，她参与的项目涉及欧莱雅集团、欧舒丹、伊丽莎白雅顿、博柏利、可口可乐等多个行业及品牌。
She has been involved in projects with L'Oréal, L'OCCITANE, Elizabeth Arden, Burberry, Coca-Cola, and other brands across industries.
她以中文、英文和法文开展工作，并多次在国际媒体、行业内部峰会、国际商会、Luxe Pack 等活动中分享行业洞察。
She works in Chinese, English, and French, and has shared industry insights at international media, industry summits, chambers of commerce, Luxe Pack, and other events.
Focus Areas
关注领域
生活方式
Lifestyle
美容个护、时尚与高端消费、食品饮料、零售与旅居体验
Beauty & Personal Care, Fashion & Luxury, F&B, Retail & Hospitality
研究生活方式变化如何影响消费者的需求与选择，为品牌定位、产品开发和市场调整提供依据。
Studying how lifestyle changes affect consumer needs and choices, providing basis for brand positioning, product development and market adaptation.
健康与康养
Health & Wellness
健康消费、运动休闲、身心健康服务与康养体验
Health Consumption, Sports & Leisure, Mental & Physical Wellness Services
关注消费者如何理解和实践健康生活，帮助品牌明确产品与服务价值，并优化相应体验。
Focusing on how consumers understand and practice healthy living, helping brands clarify product and service value.
教育与学习
Education & Learning
教育服务、研学与文化学习体验
Education Services, Study Tours & Cultural Learning Experiences
理解学习者与购买决策者的需求，支持项目定位、内容方向和学习体验的设计。
Understanding the needs of learners and purchasing decision-makers, supporting project positioning and learning experience design.