香氛探索经济

The Fragrance Discovery Economy

全球香水市场正经历从"试香到购买"到"探索即增长"的范式转变。小规格、低门槛、场景化试香触点正在成为品牌增长的核心引擎。

The global fragrance market is shifting from trial-to-purchase to discovery-as-growth. Small formats, low-commitment entry points, and scenario-based trial touchpoints are becoming the core engine for brand growth.